The Zoethouder display


This display is part of a concept created for an apothecary in the year 2020. It exists out of a unique combination of synthetic and natural materials. A natural product like licorice (in dutch zoethout) has been given a 'clean' look. The consumer will believe the product to be hygienic and sterile and this will stimulates sales within a apothecary.


This display can be part of a modular system that can be used for various products.


With this display Carri Harwig won the Golden Peacock Young Talent Prize in 2007 for Display in the Benelux.


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